About the Project
In North Carolina two people die each week as a result of underage drinking.
The Talk It Out NC campaign initiated by the Governor and working with the ABC commission’s agency of record, commissioned me to produce a single video to help raise awareness. That single video was to consist of interviews with scientists from UNC and DUKE combined with a mother whose son was a victim.
As I developed the concept further than the initial scope and carried it all the way through production, I quickly realized the breadth of the content that we had and suggested using these assets to enlarge the original scope from 1 video to 5 videos. In addition we could create 10 vignettes to attack social media and drive viewers to the site. They agreed.
