About the Project

Global Video and Photography

Technimark does turnkey design and manufacture of everything from Otter Boxes to containers for Gillette razors and Oil of Olay and many others. Their new Creative Director tasked us with traveling solo to China, Germany, Mexico and North Carolina to provide them with video and photography, using their own employees, that would identify them as a key new player in their industry and differentiate them from long established rivals. We created a visual identity for them that was fast paced and energetic where their competition used slow and plodding explainer videos. These videos and photography have been used by the company in every way imaginable to help separate them from the competition.