About the Project
Signature Healthcare in Brockton Massachusetts
Get to know our physicians.
That was the proposition when Signature Healthcare, one of the largest hospital groups in the New England area, sought to stem the systemic loss of their physicians to other hospital groups. The videos and photography we produced had so much impact that senior leadership saw enough value to transform what initially was an internal program aimed at physician retention into a full blown ad campaign with TV, Radio, print, outdoor, social, etc. We have been working with Signature Healthcare for over 3 years and in that time we have produced many, many patient and physician stories promoting their institution as a whole, Weight and Wellness Center, Maternity department, videos on Patient Safety and many others, winning numerous awards along the way. The videos above and print ads below are just a small portion of the work we’ve been doing.